TIKTOK has announced an additional 200,000-dollar investment in ad credits to support Artificial Intelligence (AI) media literacy initiatives across Sub-Saharan Africa.
Mr Tokunbo Ibrahim, Head of Government Relations and Public Policy, Sub-Saharan Africa at TikTok, said this in a statement on yesterday.
He said the announcement was made at the company’s third annual Sub-Saharan Africa Safer Internet Summit held in Nairobi, Kenya.
Ibrahim said the additional investment was aimed at supporting local organisations expanding AI media literacy across the region.
“With the rapid advancement of AI, we are committed to educating our community online so they feel empowered to have responsible experiences with AI, whether as viewers or creators,” he said.
He explained that the summit featured discussions on TikTok’s trust and safety efforts, protection of young people online and policy frameworks for responsible AI governance.
Ibrahim said the newly announced 200,000 dollars in ad credits would support local organisations expanding AI media literacy initiatives in Sub-Saharan Africa.
He noted that the funding builds on TikTok’s two-million-dollar AI Literacy fund launched in November 2025 to improve public understanding of artificial intelligence.
According to him, three organisations in the region earlier benefitted from the fund to advance digital literacy and combat misinformation.
He said Mtoto News in Kenya was producing educational content to help young people understand and responsibly engage with AI technology.
Ibrahim added that Africa Check was expanding fact-checking work across Nigeria, South Africa and Kenya to help audiences identify AI-generated misinformation and deepfakes.
He further said the Centre for Journalism Innovation and Development (CJID) was supporting media through its independent fact-checking platform, DUBAWA, to combat information disorder.
Mr Valiant Richey, Global Head of Partnerships, Elections and Market Integrity at TikTok, said the company was partnering trusted local organisations to make AI literacy programmes more impactful.
“We are partnering with trusted local organisations that communities already know and rely on, because their expertise and deep local connections are essential to making AI literacy programmes truly impactful,” he said.
